Campaigns & Dinosaurs

“Digital is just another channel after all!’

Every time I hear this sentence, I start feeling somewhat anxious. The statement strikes me to be a bit like watching a rocket ship take off and remarking that “it’s just burning gases, after all”. Yes, it is. But that completely misses the point about something significant taking place, beyond the obvious…… (click link to read more)

https://www.linkedin.com/pulse/campaigns-dinosaurs-sandeep-menon?trk=prof-post

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